Most radio airtime is purchased on the weekend during daylight hours. Television offers mostly weekends and a lot of early morning/overnights. You may certainly purchase Monday-Friday 5x per week, but the amount of content required is labor intensive. Buying airtime requires you to think outside of what is normally considered to be a prime slot. You may end up with a time slot that is very early, which performs well for the price. We typically negotiate a contract which is a package and may include weekly promos and an online presence with the station. You become one of their programmers.