Important Questions
Are the TV stations "must carry" cable?
Do they air on DishNetwork and DirectTV as local channels?
Does the AM radio station operate at lower power in the evening?
Which programming format will work best with your message?
What programs are airing adjacent to your own?
Is the national network a single, dual, or triple feed?
Airtime "How to" Guide
How do we purchase airtime?
The actual media buy is a culmination of our intense research and effort. Agencies are able to obtain time the easy way or the hard way, TV Radio Airtime prefers the latter.
Every radio or TV station must be contacted within the market of interest. In some cities this can be overwhelming. Many agencies will take the easy route and only contact a few stations or worse they may use another agency to gather time. We will always begin with the stations where we purchase multiple hours every week for other clients. These stations are more favorable to us and will provide better rates.
You won't always "get what you pay for" and that is where our expertise comes into play.
TV Radio Airtime will clear the avails; provide data to choose the best station for your budget and negotiate on your behalf. We liken negotiation to a war of attrition. If you need a spot or half-hour at a particular rate we will get it done in the trenches.
Our success is based upon the simple philosophy of negotiation, relationships, lower commissions and obtaining the best rates possible. Contact us today!
The actual media buy is a culmination of our intense research and effort. Agencies are able to obtain time the easy way or the hard way, TV Radio Airtime prefers the latter.
Every radio or TV station must be contacted within the market of interest. In some cities this can be overwhelming. Many agencies will take the easy route and only contact a few stations or worse they may use another agency to gather time. We will always begin with the stations where we purchase multiple hours every week for other clients. These stations are more favorable to us and will provide better rates.
You won't always "get what you pay for" and that is where our expertise comes into play.
TV Radio Airtime will clear the avails; provide data to choose the best station for your budget and negotiate on your behalf. We liken negotiation to a war of attrition. If you need a spot or half-hour at a particular rate we will get it done in the trenches.
Our success is based upon the simple philosophy of negotiation, relationships, lower commissions and obtaining the best rates possible. Contact us today!
Contact Us
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